Will Your Small Business Fall off the Fiscal Cliff in 2013?

According to several recent surveys, such as NFIB Small Business Optimism report mentioned in my previous post and the U.S. Chamber of Commerce Q2 Small Business Study, small business owners are currently concerned about their tax requirements, a situation that has been exacerbated by the fact that the economy remains listless despite all the stimulus […]

Small Businesses Being Caught in A War of Attrition?

A few days ago, the National Federation of Independent Business (NFIB) released their monthly Small Business Optimism Survey, and it ain’t pretty. Not only has optimism among small business owners taken a nose dive, but growth-building activities such as hiring, making capital outlays, and increasing inventory have seemingly slowed down across the board. For the […]

Should You Bring Multiple Authors into Your Business Blog?

If your online business marketing strategy includes a business blog, then you may want to consider bringing in multiple authors for your content. Now, here I’m not talking about having the occasional guest poster, though there are definitely many benefits to such a setup. What I’m referring to is a team of writers, who may […]

Are Obama’s Efforts Enough for Small Business?

Last week, the Obama Administration announced that it is taking a series of “immediate actions to help small businesses” survive and thrive in the challenging economic conditions we, as a nation, continue to find ourselves in. But many small business owners are left wondering if Obama’s efforts are either immediate or enough to make any […]

Integrating Social and Location-Based Networks with Your Customer Loyalty Program

It’s amazing how many small businesses (and even some of their customers) still cling on to old-fashioned, dusty, musty loyalty programs that fail to increase revenues and customer loyalty. Being weened from those cardboard punch cards and plastic loyalty cards takes some serious re-wiring.     This flies in the face of the fact that […]

5 Hot Tech Gadgets for Small Business Owners in 2012

When it comes to the latest and greatest in tech gadgets, there’s plenty to ogle at these days. But as a small business owner operating on a small budget, deciding which of these devices to invest in can be dizzying. With so many “must-have,” feature-rich products out there, where do you even begin?   Here […]

Are You Putting Disclosures on Your Business Blog?

Last week, the Word of Mouth Marketing Association (WOMMA) finished gathering feedback on its Social Media Marketing Disclosure Guide before sending it off to the Federal Trade Commission (FTC). The guide is meant to help businesses and bloggers comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.   The gist […]