If you are selling products online, then one of the biggest challenges you’ll face is not just getting visitors to your site, it’s how to get those visitors to complete a sale- especially if they have actually added items to their shopping cart. According to the web research company, Baymard Institute, an average of 67.75% […]
Monthly Archives: December 2013
Three Alternatives to Square for Mobile Payments
Square recently announced that it is giving it’s flat fee the ax, making many of its small business customers wonder if there are any cheaper alternatives. The company credited for challenging the mobile payments industry stated that it will be discontinuing a monthly $275 flat fee for businesses processing less than $250,000 in credit-based sales […]
Three Interesting Facts About the U.S. Minimum Wage
Over the past few weeks, Congressional Democrats with support from the White House, having been pushing a bill to gradually raise the federal minimum wage to $10.10/hour from the current $7.25 and index it to the Consumer Price Index. Though most analysts agree that the bill has little chance of passing the Republican-controlled House of Representatives, there has […]
How to Run a Successful Adwords Campaign for Your Small Business
Anyone who is experienced with Internet marketing knows that with the right approach running a Google AdWords campaign can be an excellent way to drive traffic to a website. But, many advertisers make the mistake of thinking that Google will do all the work for them; they also underestimate the level of ad blindness that […]
How to Properly Outsource Your Content Marketing
Marketing a business today takes so much more time and effort than it used to. Your target audience is being bombarded with messages both online and off, and as technology becomes a bigger part of the marketing equation, the rules just keep changing. Content marketing in particular has become an enigma to many small business […]