Ever since Periscope officially went live a few months ago, a growing number of people, businesses, and organizations have been trying to figure out how to take advantage of this live video streaming app while it is still relatively new and not so popular yet. If you are running a small business, you may be wondering if you should jump in yourself.
But, before you dive in consider this: while Periscope may have a lot of potential uses for small businesses in particular (and I’ll get to some examples below), you first need to be crystal clear about what you want to accomplish on this platform. You need to be sure that your activity will add real value for your business. If not, then Periscope can quickly turn into an addictive social media black hole.
What is Periscope?
Periscope is an app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein that allows uses to live-stream video from their mobile phones. The company behind the app was purchased by Twitter for a reported $100 million in March 2015, and was officially relaunched later that month. One important result of Twitter’s acquisition of the app is that Periscope can be used in conjunction with Twitter, enabling users to get instant updates on new live streams.
Another interesting feature of the platform to keep in mind is the fact that live streams are recorded and remain on the site for 24 hours only, after which they are deleted. You do have the option to save your broadcast, however, which means you can then promote the recording on another platform, such as YouTube or your own website. If you would like to learn more about how to use Periscope, there is a good beginner’s guide over at Small Business Trends.
How Periscope Could Help Grow Your Business
Before we get into some of the potential uses, there are a few points that small business owners should keep in mind. The first is that from an SEO perspective, creating content that disappears after 24 hours could be a waste of your time and resources. Moreover, once your broadcast is over the stream is gone, so you can no longer interact with your viewers. Finally, you may find your viewers’ comment stream distracting while you are trying to do your broadcast.
There are some ways around these issues. For example, you could make sure that you save and promote the recordings of your show. You could also encourage viewers to connect with you on another platform (maybe you could offer them a good freebie in exchange), and if you find the real-time commenting distracting, then make sure you do a kind of show that will allow you to interact with viewers.
So, now let’s get into why you should consider Periscope. If you are catering to a young crowd (those 18-25 years old), then it’s almost a no-brainer. Why? Because these people grew up eating, drinking, and breathing in the internet and social sharing. No joke. There’ll already be on this platform, so you might as well meet them there.
Aside from this, the spontaneity of the platform has a certain game-like feel to it, and the fact that recordings disappear after 24 hours means that there is a sense of urgency as well. Viewers will be more motivated to show up if they feel like they’ll be missing out if they don’t.
Now, let’s get to some examples of Periscope in action…
- An up and coming web design company could do a live website critique
- A real estate agent could give a live tour on a property
- A business consultant could do a live Q and A session or interview a famous guest
- A fashion consultant or designer could offer fashion and beauty tips
- I know some writers who share sections of their new books as they are writing them
You get the idea? The possibilities are endless. Just make sure you are clear about what you want accomplish and how these broadcasts will help your business and your bottom line.