Tag Archives: Social media


5 Quick, Effective Ways to Do Market Research
compass

Conducting effective market research has always been an essential part of business start-up, development, and growth, but these days it’s even more so. It’s hard to deny that the pace of business has been turned up several notches. There is this unspoken rush to get from concept to market in lightning speed (i.e. before anyone [...]

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Zoho Targets Small Business Owners With “Pay What You Want” Campaign
zoho

Among corporate circles, Zoho is practically a household name as a robust customer relationship management (CRM) solution. But, for smaller companies, the range of products and services are often too much and too complicated. That’s about to change, though. Several weeks ago, Zoho introduced a new CRM product specifically for small businesses called Zoho ContactManager. What’s [...]

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10 Good Online Groups and Communities for Small Business Owners
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Knowing where to turn to for advice and support in your business, can really make all the difference between success and failure. I know that may sound a bit strong if you are looking at this statement from the outside. But as small business owners, we see our fair share of ups and downs, questions, [...]

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Understanding the Basics of Inbound Marketing
sales online

The growing acceptance and implementation of inbound marketing represents a definitive shift in the way businesses are approaching sales and advertising. Instead of running after customers and looking for ways to make them open their wallets, smaller companies in particular have recognized the value of creating and sharing valuable content in order to encourage potential [...]

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4 Power Tips To Generate Sales on LinkedIn That Most Users Miss
LinkedIn-Logo

Over the past few years, LinkedIn has been growing in both it’s user base and it’s reputation. The social networking platform has practically become synonymous with the online resume and business hobnobbery and recently boasted over 225 million members across 200 countries. But, with so much happening on LinkedIn, getting noticed can be a real [...]

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How Social Media Can Increase Trade Show Success
Biz Card

In a world where business communications are moving at the speed of light, trade show marketing may seem like a dusty relic… from the outside. If you’ve had any experience manning a trade show booth or attending such an event, then you know that trade shows are alive and well. They remain hubs of intensely [...]

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The Traits of Successful Authority Business Bloggers
blog

After Google started changing the search game a couple of years back, there’s been a lot of discussion about blogging “authority.” Now, plenty of people throw around the term indiscriminately. But what does being an authority within a given blogging niche look like? And, how do you get there with your business blog? If you [...]

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How to Succeed As an Entrepreneur in 2012

Earlier this week, I saw an interesting post by Scott Shane over at SmallBizTrends.com in which he highlights a trend that so far seems to have avoided media scrutiny: an apparent entrepreneurial exodus has been going on over the past five years. Though the number of people taking the entrepreneurial plunge seems to have increased [...]

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Beyond the Credit Bureau: Social Sourcing Your Creditworthiness?

Just when you thought it was hard enough to remain creditworthy as a small business owner or solopreneur, a new report published at American Banker highlights a potential banking trend that could change the way credit is built and maintained. According to the report that discusses nine trends affecting risk software in the banking industry, [...]

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Using Social Media to Hire? Watch Out or You May Get Sued!

As we all know, people post highly personal information about themselves on Facebook and other Social Media without thinking twice. Religion, sexual orientation, race relationship status and other personal issues are all part and parcel of the Facebook profile.   Social Networks would seem to be the ideal platform to find qualified candidates for jobs. [...]

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