When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true. 1.) You Try to Do It Yourself. Yeah, I know, you’d [...]
Now that 2011 has passed (and what a wild and crazy year it was!) and 2012 is well under way, it’s time to look at some trends that will shape the upcoming year for small business owners. Taken as a whole, in 2012 you can expect to see a lot of maturing and fine tuning [...]
The other week over at Small Business Trends, I saw an interesting poll. The sole question: “What’s your biggest business mistake?” Though there are various options to choose from, such as “Failing to market my business,” and “Selling myself short,” the overwhelming favorite response (at the time of writing it is holding at 86% of [...]
As the year and a decade come to an end it is time to both reflect on the past and plan for the future… I recently came across this survey conducted by the Pew Institute which examined popular attitudes on the most notable technological and social changes of the past decade. According to half of [...]
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