1 January 2009 1 Comment

How to Win Over Your Customers in the New Year

If you are like most small business owners, then chances are your ‘08 holiday sales were a bit lackluster. But don’t despair. By introducing a few changes in the way you operate your business, you can brighten your outlook for the new year.
As a follow-up to my previous post on creative marketing techniques, here are [...]

15 May 2008 0 Comments

How to Avoid Being Screwed by Customer Service (Part II)

Read How to Avoid Being Screwed by Customer Service (Part I) first.
A supervisor can help you. They have:

More ability to provide perks/freebies/refunds
Power to put a note (good or bad) in the file of someone else you spoke to.
Special training to deal with customer grievances to prevent them from escalating to the higher [...]

26 March 2008 0 Comments

How To Avoid Being Screwed By Customer Service

Whether you are on the phone with the airlines or you bought some defective merchandise, there are many situations where you might hope for a better resolution than the customer service agent “helping” you is able to offer.
What are your choices?
1) You can give up.
2) Use expletives and throw the phone across the room.
or
3) You [...]