7 Common Startup Financing Mistakes to Avoid
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In the midst of all the excitement and effort surrounding the start of a new business is one of the most essential building blocks: startup financing. Yet, many aspiring entrepreneurs get this part wrong and in doing so, they cause significant damage to the business and even to their personal assets and credit. Below are [...]

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Motivating Employees in Your Small Business
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Now that the holidays have come and gone, it’s time to get back to work and start focusing on the new year’s challenges and opportunities. One such challenge (and opportunity) that you may be facing as a small business owner is how you will keep your employees motivated and putting in an above average performance [...]

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4 Simple Ways to Increase Your Online Shopping Cart Conversions
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If you are selling products online, then one of the biggest challenges you’ll face is not just getting visitors to your site, it’s how to get those visitors to complete a sale- especially if they have actually added items to their shopping cart. According to the web research company, Baymard Institute, an average of 67.75% [...]

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Three Alternatives to Square for Mobile Payments
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Square recently announced that it is giving it’s flat fee the ax, making many of its small business customers wonder if there are any cheaper alternatives. The company credited for challenging the mobile payments industry stated that it will be discontinuing a monthly $275 flat fee for businesses processing less than $250,000 in credit-based sales [...]

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Three Interesting Facts About the U.S. Minimum Wage
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Over the past few weeks, Congressional Democrats with support from the White House, having been pushing a bill to gradually raise the federal minimum wage to $10.10/hour from the current $7.25 and index it to the Consumer Price Index. Though most analysts agree that the bill has little chance of passing the Republican-controlled House of Representatives, there has [...]

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How to Run a Successful Adwords Campaign for Your Small Business
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Anyone who is experienced with Internet marketing knows that with the right approach running a Google AdWords campaign can be an excellent way to drive traffic to a website. But, many advertisers make the mistake of thinking that Google will do all the work for them; they also underestimate the level of ad blindness that [...]

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How to Properly Outsource Your Content Marketing

Marketing a business today takes so much more time and effort than it used to. Your target audience is being bombarded with messages both online and off, and as technology becomes a bigger part of the marketing equation, the rules just keep changing. Content marketing in particular has become an enigma to many small business [...]

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Is a BYOD Policy Right for Your Small Business?
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Requiring employees to bring their own mobile devices has the potential to save your small business a significant amount of money, as the cost of purchasing and managing the devices is greatly minimized and employee productivity soars. But, your savings can be significantly compromised if your don’t implement a thought-out, comprehensive BYOD (Bring Your Own [...]

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The Workplace is Changing; Is Your Business Ready?
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For the past ten years or so, as cloud-based devices and platforms have become more ubiquitous, and a growing population of working age people have become accustomed to working on the go, there’s has been a very noticeable shift away from traditional workplace attitudes and setups. Businesses are increasingly looking for ways to work smarter [...]

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3 Free Online Learning Opportunities for Entrepreneurs
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There are many, many online learning opportunities for entrepreneurs. But, just sifting through all the possibilities could give even the most determined entrepreneur a massive headache. So, instead of 100 places online to learn about starting a business, here are three free resources that I’ve stumbled upon over the past couple of weeks, that offer [...]

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