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How To Make Location-Based Social Media Work for Your Business

Now that interest and enthusiasm for daily deals sites, such as Groupon, LivingSocial, and Google Offers have begun to wane, a new wave of social media of platforms lies in their wake. Location-based services, such as Yelp and Foursquare are being heavily targeted to small businesses as a way to increase sales and customer engagement. [...]

7 Ways to Stay Connected and Productive at Work When the Power Goes Out

Now that hurricane Sandy has moved on, leaving in its wake a whole lot of damage and lost productivity, we can look at it as a pretty loud reminder that business owners need to be prepared for unexpected interruptions in their work day. One such interruption is a loss of power; it’s something that can [...]

Your Smartphone Can Be Your Biggest Business Liability

Do a quick search online and you’ll find no shortage of articles out there trying to convince business owners to bring smartphones into the workplace- and with good reason. After all, today most business owners could easily leave the office for a few days with a smartphone in their pocket and never feel like they [...]

5 Hot Tech Gadgets for Small Business Owners in 2012

When it comes to the latest and greatest in tech gadgets, there’s plenty to ogle at these days. But as a small business owner operating on a small budget, deciding which of these devices to invest in can be dizzying. With so many “must-have,” feature-rich products out there, where do you even begin?   Here [...]

Google U: Learn About SEO, AdWords, Mobile, Analytics & More from Google Webinars

As many small business owners continue to debate whether or not to heed the clarion call for all-things-social media, the Internet landscape has only gotten more complex and confusing. As a time-strapped, cash-strapped small business owner, you may be wondering where do you even start? Try asking that question, and be prepared to get back [...]

5 Ways a Tablet Computer Can Improve Productivity in Your Business

Now that the iPad has opened the floodgates on tablet computers, and the cost to own one of these devices is getting more reasonable (several models are selling for $200-$400), you may want to consider using them in your small business. Most of the research that has come out lately, such as this study by [...]

10 Tools to Bring Your Website to the Mobile Web

One of the biggest trends making waves in the coming year is the increase in the number of people who will use their smartphones, tablet computers, and other mobile devices to access the Internet. According to a recent study by the Pew Research Center, 35% of American adults own a smartphone and 44% of them [...]

How to Choose the Right Web Conferencing Software for Your Business

I’m sure you’ve seen the articles about how to save money in this up-and-down economy, so you’re likely aware that web conferencing is becoming more and more popular. For those who are unfamiliar, web conferencing is a way to hold a meeting virtually so that everyone can attend and interact, as opposed to talking through [...]

The 4 Best Ways to Upgrade The Technology in Your Small Business

Sometimes it seems as if technology is changing at the speed of light. Blink just once, and suddenly that cutting edge device of yours seems like a clunky relict. Though most small businesses owners may not be hanging on to every advance the tech world has to offer, many still need to be sure that [...]

Want to Add the Google+ Button to Your Small Business Website? Not So Fast!

With all the buzz being generated around Google’s new social networking and information sharing tool, Google+, you could be planning to add this service to your web content in the form of the Google+ button (if you haven’t already). But, as the title to this post suggests, you may want to wait it out a [...]