How to Make Money for Your Business With Mobile Apps

When you own a business, it can be a challenge figuring out how to take your company to the next level in the most sustainable, profitable way. Growing your revenues and customer base doesn’t usually come easy. But if you can capitalize on a already established trend, it could help make that process much smoother. This is where mobile apps come in.

These days apps are big business. In fact, according to recent statistics, mobile apps are expected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising in 2020. With roughly 3.8 million apps on Google Play and 2 million in App Store, that number is hardly surprising.

4 Ways Mobile Apps Can Make More Money in Your Business

But how can this help your business to generate additional revenue or gain more customers? Here are four areas to seriously consider regardless of your business model:

1. Sell your app. The most straight forward way an app can provide your business with additional streams of revenue is to sell it directly to customers. As long as your app offers some kind of tangible value that customers would be willing to pay for, you could charge a small fee. The average price of apps is around $.50 to $1.00, so it may not be such a cash cow. But, it could give your business a reliable source of passive income.

Alternatively, you could make the app free to download in its most basic form, but then offer an upgraded option as well that includes premium features or performance. This strategy works well with services that are separated into different service levels or payment tiers, such as business tools, platforms and services.

2. Market your product or services. Knowing that the demand for mobile apps is on the rise, many companies see this area as a marketing opportunity. Create a free or low cost app that your potential customers would enjoy or find useful. When potential customers download your app onto their device and use it, it will help to keep your business and its products or services in their mind.

3. Monetize your app with third-party advertisements. If you don’t want to make your customers pay to use your app, then one viable option is to make money through advertisements. Similar to website advertisements, you would generate money based on impressions or clicks. Of course, you need to consider the kind of business that you are running and whether or not third-party advertisements would be a distraction that would make your business look less professional.

4. Use your app to up-sell, cross-sell, or increase the purchase size. Your app can help your business sell more. For example, if you have an ecommerce business, offering a mobile app could simply make it easier for mobile consumers to complete their purchases. This could increase your revenue, especially if you utilize incentives to buy, such as discounts or free bonus offers.

On a more subjective note, your app can enhance customer engagement by providing a positive customer experience. You can use the app to make the order and purchase process as easy and enjoyable as possible. This can help to build brand loyalty that can ultimately lead to more sales.

In short, mobile apps offer a tremendous amount of opportunity for businesses looking to expand their reach and their revenues.

5 Ways Small Businesses Are Using AI

With rapid advances in technology, we are edging closer to the time when Artificial Intelligence (AI) will be able to perform many tasks and even whole jobs currently done by human workers. Though the full realization of this transformation is still far off, the affects of AI are already been seen and felt today, allowing companies to perform more effectively and efficiently and to do so a fraction of the cost.

AI Isn’t Just for Big Corporations

Over the past few years, a lot of attention has been focused on the use of AI technology at big corporations, such as Amazon and Facebook. But many smaller businesses are reaping the benefits of AI, too. Nowadays, small businesses can plug an assortment of AI-ready tools into every part of their business operations. If a task involves data, then AI has their back.

The result is that small businesses are already using sophisticated AI to help their employees do their jobs better, improve the customer experience, and make operations more efficient. Plus, AI has meant great leaps and bounds in the area of data analysis, allowing small companies to instantly draw useful business insights and accurately predict customer behavior and fit.

In short, as competition heats up in countless markets and industries across the globe, AI is giving small businesses a much needed competitive advantage.

How AI is Being Used in Small Companies

Since smaller companies are often working with limited resources, one of the keys to successfully introducing and implementing an AI solution in a small business is to prioritize the areas that will offer the biggest ROI. Here are five such uses of AI among small companies:

1. Customer Service. Customer service has two aspects to it: one client-facing, the other back office. AI has been making a tremendous impact on both. In client-facing customer service, small businesses have been using automated chatbot systems on their websites to help scale and streamline their customer service experience. As natural language processing continues to advance, developers have made been leaps and bounds in the ability of a chatbot to answer more complex or detailed questions. Unanswered customer inquiries are then fowarded to the appropriate person or department

Chatbots not only provide businesses with an around the clock virtual customer service representative, they also allow the small companies that use them to gather important data from their customers. This data in turn helps the business to improve various phases of the sales and support process.

While some customers may object to non-human support, chatbots at the same time create a less confrontational way for them to air their grievances and offer vital feedback to the business about the product, service, or customer experience.

In the realm of customer service, there is also Customer Relationship Management (CRM). CRM systems gather information about consumers across email, phone conversations, social media, and other channels. They then both present and analyze that data in a way that helps customer service and sales department representatives to take the most effective and efficient marketing and lead generation activities.

2. Market Research. Even if a small business has narrowed in on their ideal customers, often the market that is being served is greater than those core clients. Knowing which consumers are buying their products or services as well as how they are feeling about their purchases, can help business owners craft more effective marketing and sales strategies. Product and/or service features can also be smartly added or tweaked based on consumer sentiments and attitudes.

Up until now, collecting feedback from customers required sifting through written, verbal, video or image-based data to determine where and if there are any patterns. These days, small businesses can give AI platforms raw customer data in various forms and get categorized customer sentiments in return.

3. Marketing. Most small businesses take a hit or miss approach to their marketing. They try a few different strategies to see what “sticks” and then just keep doing the same things as long as the sales conversions keep coming in. It often doesn’t matter how good the ROI on these methods really is. Small businesses often have limited time and tools to invest in the oversight.

With AI, much of the guess work is eliminated. Some AI platforms are starting to collect, analyze, and learn from an assortment of customer data, and then assist marketers and sales team members by making effective suggestions. Content creators also use these insights to craft content and advertisements that speak directly to their target audience.

Best of all, this complex analysis is not only pretty accurate, but it is conducted in a fraction of the time and a fraction of the cost of traditional marketing.

4. Competitive intelligence. Not only is a typical small business generating a tremendous amount of data, but so are their competitors. Thus, staying on top of the movements of any competing companies can be practically impossible. Luckily, there are many AI-powered competitive analysis tools on the market that are designed to track a company’s activities across multiple channels, such as social media, online media, and their company website.

This is a real goldmine for small businesses in particular, since these AI tools can not only recognize variables, such as price changes, PR activity, and online reputation, but they can make savvy suggestions, too. Some platforms can also reveal product gaps, competitor strengths and weaknesses and untapped market opportunities. This helps small companies quickly adjust their business strategy and marketing tactics.

5. Time Management. The final area where AI is having the biggest impact on small companies is time management. Thanks to the surge in personal assistant applications, such as Microsoft’s Cortana, Google’s Assistant, Apple’s Siri and Amazon’s Alexa, small business owners and their employees are better managing their schedules, accessing pertinent information on the fly, and having an easier time staying focused on the things that matter the most.

In short, when it comes to small companies and the integration of AI-enabled tools, the possibilities are practically limitless. AI is fast becoming a prevailing and necessary component of any business’ operations.

What You Need to Know About Google’s Speed Update

 

A few weeks ago, Google announced that it is going to be factoring in page loading times on mobile devices when it ranks websites for mobile search. The so called “Speed update” is expected to be fully implemented in July of this year. That means you have about six months to figure out how to get your business website ready for the fast mobile web.

Why is Google Rolling Out a Speed Update?

Ranking websites based on loading times is nothing new. Since 2010, Google has been giving search rank priority to sites with faster load times. But that was for the “desktop” version of the site. According to Google, more than 50 percent of global search queries are now being done on mobile devices versus a standard desktop computer. As mobile-based search and other transactions increase, Google wants to give mobile device users a better experience. This is in part fueled by mobile users themselves who are complaining about slow mobile page loading times and mobile sites that are awkward hard to navigate, or don’t fully work.

Will the Speed Update Affect Your Business Website?

The short answer is maybe yes… maybe no. According to Google at first “Only a small percentage of queries will be affected.” But, if past behavior is any indication, small business owners would do well not to ignore the call for a better mobile experience, since it is only a matter of time before the mobile UX performance will be baked into the search rankings for all sites. We can think of the upcoming speed update as a heads up to developers and to those who hire them, that major changes are on the horizon.

What is Google AMP?

In order to make it easy for site owners to get their websites up to speed, Google has been a major force behind the Accelerated Mobile Page (AMP) project. The AMP Project is an open-source initiative designed to make mobile pages load much faster. The project enables the creation of websites and ads that are “consistently fast, beautiful and high-performing across devices and distribution platforms.”

AMP is basically a stripped-down version of HTML. Fast loading times occur because the pages are designed for static, though enticingly clickable, content. Since the AMP project is built with existing technology, adding it to your website is actually pretty painless. All the major content management systems, such as WordPress, have plugins that generate AMP content automatically, and the best part is that it’s free, unless you are looking for premium support.

It’s important to note that Google started highlighting AMP enabled sites in its search results in 2016.

How Can You Test Your Website for Loading Time?

There are several tools that can help you see just how quickly your site loads on a mobile device. Usually, these platforms run a test and then offer not only a rundown of the results, but helpful suggestions for improvement. Some of the suggestions can be a bit technical, though. The two tools to start out with are:

  1. PageSpeed Insights from Google
  2. Website Speed test from Pingdom

Bottom line: the mobile web is only expected to growth in coming years. It is certainly the future of the internet, communications, and all kinds of commerce. But, with this trend comes the need for quick loading, seamless, and well-designed content. Whether or not Google’s July update with affect your site, you can’t afford to ignore it.

Why Outsource the Fraud Protection in Your Growing Online Business

If you are doing any kind of business online these days, then fraud protection has to be one of your top concerns. It’s no secret that incidents of online fraud and significant, high profile breaches in data security have been on the rise over the past decade. In fact, ecommerce fraud rose a whopping 30 percent in 2016, and according to a recent survey of executives, over 80 percent reported that their companies were the targets of cyber attacks, originating both from within the company and from the outside. That’s up from 75 percent in 2015, and 70 percent in 2013.

As more and more financial and commerce-based transactions move online and on mobile devices, cyber criminals are setting their sights on these channels. Many of these individuals are armed with a sophisticated toolbox of bots and stolen consumer data that includes credit card numbers and other identifying information, which they can use to hijack or create customer accounts in order to make purchases.

Online fraud can not only lead to lost revenue, but it can compromise sensitive customer or business data, lead to expensive charge-back fees, the loss of merchant accounts, and put a big dent in a business’ reputation. The bottom line is succumbing to a cyber attack is just like any other business emergency or disaster and should be treated that way.

Why Outsourcing Fraud Protection is a Smart Move

In an effort to save money, many smaller online companies typically try to manage their fraud prevention in-house. But more often than not the numbers don’t support this approach. The reality is that fraud protection can get very expensive. For example, recent research suggests that fraud and charge-back management can consume between 13 to 20 percent of a business’ operational budget. There are also numerous significant limitations inherent to many in-house fraud prevention programs and systems, such as being able to keep up with the constantly changing tactics, tools, and platforms being employed by cyber criminals. For businesses that operate world-wide, in-house systems must also be able to keep up with a large-scale set of transactions that may vary by region. Without this ability, many legitimate orders may be rejected, leading to a significant loss in current and future sales.

While letting go of in-house systems may be hard to do for something as sensitive and as important as fraud prevention, they are many benefits to outsourcing this function. Here is a rundown of the three biggest pluses:

  1. They use the latest technology. By outsourcing fraud prevention to an outside company, the business will gain access to the latest technology and screening techniques, as well as up-to-date industry knowledge. So, as the world of cyber crime evolves or consumer behavior changes, the business will still enjoy protection.
  1. Sales are processed more efficiently and accurately. Today, online consumers have come to expect instant results. Whenever an order is flagged for further verification, a dedicated, outside service can quickly move to confirm customer details. Furthermore, a good fraud protection provider will use more accurate screening tools for global and regional sales so that fewer legitimate orders require verification in the first place. This can lead to a better customer experience and the ability to enter more markets.
  1. Businesses can free up precious resources. When a growing online business diverts significant resources to in-house fraud prevention that means fewer resources are available for things like product research and development and strategic management. By passing this responsibility off to a qualified fraud prevention service, business owners and their staff are then free to focus growing and developing the business.

Now, it almost goes without saying that the quality, level, and extensiveness of service among fraud screening providers will vary, so business owners and their management teams need to be exercising their full due diligence before agreeing to work with a particular company. But, once an appropriate fraud screening provider has been found, relying on their services can bring a dramatic, positive change for online sales and business growth in general, and that’s something any business would want.

8 Social Media Selling Solutions & The New e-Commerce Frontier

Social media e-commerce is a marriage that was bound to happen. With social media attracting more and more of consumers’ time and attention, and mobile technology allowing people to instantly connect whenever and where ever they want, it’s a no-brainer that businesses would try to turn all of that activity into sales.

With social media e-commerce, you can turn your social media accounts into online stores and run a profitable e-commerce business. While it is still advisable to maintain an online store hosted on your own website, since social media and selling platforms tend to change their rules a lot, social media e-commerce nevertheless allows you to get your foot in the door with little to no initial investment.

If you are new to social media selling, then there are several solutions out there that can get you up and running in no time. Here is a list of some popular options to consider:

Shopial

Shopial allows you to instantly turn your online store into Facebook and Pinterest storefronts. You can also use the platform to create and activate Facebook ads in order to generate more targeted traffic and sales. The system works with all the major e-commerce platforms, such as eBay, Etsy, Amazon, Magento and Shopify.

Olapic

Throw those stock photos away! Olapic allows you to boost sales with user-generated images from social media. The platform aggregates images submitted by users on various social media channels such as Twitter, Instagram, Pinterest and Facebook. Then, using a curation algorithm and human editors, Olapic identifies which images are best suited to for use in your marketing campaigns.

Soldsie

If you are looking to monetize your Instagram feed, then Soldsie may be for you. Its selling solution, have2have.it, lets users shop your posts via a unique URL (have2have.it/yourstore). You just need to add the link to your profile, and customers will have easy access to a e-commerce version of your Instagram feed.

Soldie also supports an interesting Facebook app that turns the comments section into an e-commerce machine. Once customers leave a comment under a photo, Soldsie automatically adds the item to their shopping cart for quick and easy checkout.

Beetailer

Beetailer is another great social media selling platform for Facebook. The system quickly catalogs and imports all of your products on Facebook. The best part about Beetailer is that it is a set it and forget it system. Once the initial migration is complete, it requires no configuration or maintenance, and products are automatically updated as your website’s inventory changes. Beetailer also supports a wide range of marketing tools like campaigns and promotions, offers detailed analytics, and integrates with existing checkout systems.

Chirpify

Chirpify is an “engagement loyalty program” that integrates online and offline channels with social media. It works by using unique campaign hashtags to enable purchases across multiple social networks. The goal is to convert relevant social media activity into rewards for users while generating valuable data and sales for you the business owner. All users have to do is post the hashtag on their Twitter, Facebook or Instagram feeds to activate a purchase or take advantage of a promotional offer.

Facebook for Business

If you want to sell your products or services on Facebook, you might as well go to the source. Facebook for Business is a robust platform that allows you to create Facebook business pages and purchase Facebook ads and then integrate your Facebook campaign into a business website or mobile app. The platform also provides extensive analytics and reporting that will give you key insights into your campaign performance.

Pinterest for Business

Pinterest for Business allows businesses create branded Pinterest accounts. There are two important features that are valuable to businesses when it comes to Pinterest. First, businesses can add the “Pin It” button to any images of their products found on the web. When Pinterest users click on the button, not only is the image is added to their boards so their followers can see it, these pins also include the seller’s shop name and pricing information. The second feature is Buyable Pins. This feature allows you to add a Buy button on every pin you place on Pinterest. All sales generated are free of charge.

Twitter Buy Now

Twitter currently offers “Buy Now” buttons that allow followers to make purchases from your Twitter feed in real time. This means customers don’t even have to go to your online store to buy your products.

With one or more off the platforms mentioned above, you can turn your business’ social media presence into some serious social sales.

How to Choose the Right Software for Your Business

As the Internet and mobile technology expand into more areas of our business, there need to be systems in place- both on a personal and professional level- to ensure that these changes are actually bringing us the benefits they promised.

Small Businesses Are Slowly Integrating New Technologies

Over the past 15 years, there has been an increasing pull among small business in particular to adapt emerging technologies. Along the way, there have been many enticing “assurances” that all of these digital tools will enhance the way they do business.

For example, according to a recent study from SAP SE, the small and medium-sized companies that have integrated digital technology into their operations tend to experience faster growth than the companies that do not.

But, many of the nation’s small businesses are still dragging their feet when it comes to adopting some pretty essential new technologies. According to a recent State of Small Business Report, by Wasp Barcode:

  • 48% of small businesses either do not track their inventory with a digital tool or use a manual process
  • 55% of small businesses do not track assets digitally or use a manual process.
  • While 62% of larger small businesses (101-499 employees) use or plan to use Web-based or subscription-based software, only 36% of smaller businesses (5-10 employees) do.
  • Just 43% of small businesses prefer to purchase software directly from the manufacturer; most prefer to purchase it through online or brick and mortar retailers.

These numbers reveal a big gap between where many small businesses are now versus where they will likely need to be in the next 5 to 10 years technology-wise in order to stay competitive.

But, as more and more of the nation’s smallest businesses jump on board the digital bandwagon, success will be affected by how systematically this technology is integrated into their operations.

How to On-Board New Technology in Your Small Business… The Right Way

Whether you are buying a new accounting tool, setting up a point-of-sale system, or incorporating a whole project management suite, bringing new technology into your business should be a process that takes into consideration the needs and preferences of all the key players in your business. This includes your employees, your customers, and your business’ leadership. If you fail to consider the needs of any of these groups, then you could end up choosing the wrong solution.

How do you bring it all together? Here are a few things to consider for each of the three main groups mentioned above:

Employees. Since your employees will be the ones most using the new technology, you should really start here. Deciding which technology to bring in will depend on a few factors, namely:

  • How many employees will be using the platform or device?
  • Where will technology be used: in an office, on the road, in-person client meetings?
  • What other platforms and devices are your employees currently using? Does the new technology need to be compatible with it?
  • What kind of technical support do you need? Do you have on-site IT help? If not, then how savvy are your employees with the new technology?

Customers. While your customers may not directly interact with the platforms you are considering, their habits and needs may affect the types of platforms that would be most appropriate. There are a few factors to consider, including:

  • Do you offer your customers a personalized experience? If you need to save a lot of personal data, then how sensitive is this data? Information, such as addresses, phone numbers, and credit card numbers, will need to be stored in a way that offers some protection against hackers.
  • Will the product affect the user experience in any way?

Leadership. Last, but not least, you need to consider how the technology you choose will fit into the big picture of the business. In other words, how will it help the company’s leadership to reach both short-term and long-term goals.

  • Do you need technology that can be easily learned and used?
  • How much can your company afford to pay for this technology- both now and in the near future?
  • Finally, what are your growth projections over the next 5 to 10 years? Do you need a solution that will scale with your business?

Once you are in touch with the needs of all the major groups within your business, you then need to narrow down your options by focusing on the following criteria:

The nexus between price and features. In short, you need to determine what you can reasonably afford to lay down for this new platform. But, this budget should be made after you have thought about what features you will need- both now and over the next few years.

Where, when, and by whom. Many platforms come with restrictions on the number of users or the types of devices that can be used. Make sure you are clear about your needs before you invest in a new technology.

Integration and collaboration. Finally, you need to take a look at the platform from a big picture perspective. Will it integrate with existing technology, as mentioned above? Plus, will it enable collaboration among various teams, customers, and business partners? While this may not seem so important now. It could be if your business is on the verge of a major growth spurt.

In short, by being clear about your business’ needs- both now and in the future- you will stand a better chance of choosing the technologies that can bring some real returns.

Geo-Targeting & Proximity Marketing are a Big Deal for Small Business

I have mentioned here before that small businesses in particular cannot afford to ignore mobile marketing and the enormous potential it has to reach consumers. Countless studies and surveys all point to the fact that consumers are spending more time on their mobile devices to access information and connect with others via the web. In fact, according to a recent Statista report, by 2017, over 63% of mobile phone users will be accessing the Internet through their mobile phones.

These devices are also playing an increasingly prominent role in the purchasing process. U.S. mobile commerce sales via smartphones and tablet computers are projected to surpass $142 billion dollars in 2016.

As consumers have become more confident and comfortable with their mobile devices there has been a rapid development of marketing techniques and tools directed at attracting the attention and purchasing dollars of mobile device users. While it is safe to say that the field of mobile marketing was in its infancy 5 years ago, today we are beginning to see some signs of maturity. Numerous low-cost, easy-to-use tools and platforms are springing up, making mobile marketing doable and approachable. Even social media giants like Google, Facebook, and Twitter have been scrambling to incorporate mobile marketing and commerce into their feature set.

Mobile is currently the fastest growing segment of digital advertising in the US. Research conducted by Business Insider has found that spending for mobile advertising will surpass $42 billion by 2018.

Why Geo-Targeting and Proximity Marketing are Important

All of this is good news for small business owners working with limited marketing budgets. With mobile marketing it is easier to ensure that marketing dollars are being directed at the right people and at the right times. Herein lies the greatest key to success. On mobile, the marketing race will be won by the businesses that truly understand their customer base and their purchasing habits.

If you are just getting started with mobile marketing then there are two key concepts that you need to be aware of:

The first is geo ad targeting. In the most basic sense geo targeting involves determining the geographic location of a mobile user and delivering customized content to that user. Location targeting helps you focus your marketing efforts on the places where you will find the right customers, while at the same time restricting it in locations that are not relevant. You can specify a location to target based on the user’s country, region, city, zip code, organization, IP address, or ISP, among other criteria.

One popular area where geo ad targeting is taking off is pay per click advertising. These ads appear only to users who live in selected locations and are doing location-specific keyword searches. Google’s AdWords location targeting, for example, gives advertisers the ability to choose in which geographic locations their ads will appear. So, people who do a search for “coffee shop Boston free WiFi,” will see PPC ads in their search results for relevant local cafes and shops. Another example, a person living in Dallas, TX doing a search for “music lessons guitar,” may see ads for locally based music teachers and schools offering music courses.

The second technology that small businesses should be paying attention to is proximity marketing. Proximity marketing uses Bluetooth or WiFi technology to send real-time marketing messages to mobile-device users who are in close vicinity to a business.

In other words, with proximity marketing you can reach the right person with the right message at the right time. So, if you own a cafe, you could send a promotional message or coupon to a customer who happens to be near the location of your store during the lunch hours.

The benefits to both approaches in terms of ROI is self-evident. But more than this, mobile marketing enables a more intimate form of advertising that can not only generate more sales, but also more loyal customers. And, that’s something all small businesses can use.

Should You Use Periscope in Your Business?

Ever since Periscope officially went live a few months ago, a growing number of people, businesses, and organizations have been trying to figure out how to take advantage of this live video streaming app while it is still relatively new and not so popular yet. If you are running a small business, you may be wondering if you should jump in yourself.

But, before you dive in consider this: while Periscope may have a lot of potential uses for small businesses in particular (and I’ll get to some examples below), you first need to be crystal clear about what you want to accomplish on this platform. You need to be sure that your activity will add real value for your business. If not, then Periscope can quickly turn into an addictive social media black hole.

What is Periscope?

Periscope is an app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein that allows uses to live-stream video from their mobile phones. The company behind the app was purchased by Twitter for a reported $100 million in March 2015, and was officially relaunched later that month. One important result of Twitter’s acquisition of the app is that Periscope can be used in conjunction with Twitter, enabling users to get instant updates on new live streams.

Another interesting feature of the platform to keep in mind is the fact that live streams are recorded and remain on the site for 24 hours only, after which they are deleted. You do have the option to save your broadcast, however, which means you can then promote the recording on another platform, such as YouTube or your own website. If you would like to learn more about how to use Periscope, there is a good beginner’s guide over at Small Business Trends.

How Periscope Could Help Grow Your Business

Before we get into some of the potential uses, there are a few points that small business owners should keep in mind. The first is that from an SEO perspective, creating content that disappears after 24 hours could be a waste of your time and resources. Moreover, once your broadcast is over the stream is gone, so you can no longer interact with your viewers. Finally, you may find your viewers’ comment stream distracting while you are trying to do your broadcast.

There are some ways around these issues. For example, you could make sure that you save and promote the recordings of your show. You could also encourage viewers to connect with you on another platform (maybe you could offer them a good freebie in exchange), and if you find the real-time commenting distracting, then make sure you do a kind of show that will allow you to interact with viewers.

So, now let’s get into why you should consider Periscope. If you are catering to a young crowd (those 18-25 years old), then it’s almost a no-brainer. Why? Because these people grew up eating, drinking, and breathing in the internet and social sharing. No joke. There’ll already be on this platform, so you might as well meet them there.

Aside from this, the spontaneity of the platform has a certain game-like feel to it, and the fact that recordings disappear after 24 hours means that there is a sense of urgency as well. Viewers will be more motivated to show up if they feel like they’ll be missing out if they don’t.

Now, let’s get to some examples of Periscope in action…

  • An up and coming web design company could do a live website critique
  • A real estate agent could give a live tour on a property
  • A business consultant could do a live Q and A session or interview a famous guest
  • A fashion consultant or designer could offer fashion and beauty tips
  • I know some writers who share sections of their new books as they are writing them

You get the idea? The possibilities are endless. Just make sure you are clear about what you want accomplish and how these broadcasts will help your business and your bottom line.

Leverage 3D Printing in Your Small Business Without Buying a Printer

The 3D printing industry has been generating a lot of attention lately, and it’s with good reason. While the concept has actually existed for three decades, over the past few years 3D printer technology and equipment has gotten much more accurate, faster, and cheaper. This has generated a 3D printing market for both small business and even home use, and this market is expanding rapidly. In fact, sales of printers, materials, and services will reach about $3.8 billion this year, compared to $2.5 billion last year, and is expected to top $16 billion by the year 2018.

3d Printing for Small Business and consumersFor small business owners and entrepreneurs in particular, 3D printing technology represents a quick, cost effective way to get their hands on product prototypes and even conduct small scale manufacturing and processing. Artists are able to create and quickly replicate unique items and designs for sale. Toy makers routinely use 3D printing to make small figurines or action figures. Jewelry designers use 3D printing to create original works such as rings, bracelets, and pendants in a range of materials including precious metals. 3D printers have even been used to create human prosthetics, cars, and bikes.

While the possibilities may seem endless, one of the biggest drawbacks to this technology is the cost of the equipment. Even though prices have been coming down, most serious 3D printers on the market still cost several hundred to several thousands of dollars.

If a 3D printer is out of your budget, you can still leverage this technology in your small business. Here are three possible options:

Online 3D Printing Services. Over the past couple of years a number of online companies have cropped up that allow users to create digital designs and have them printed and then shipped to them or directly to their customers. Some platforms even allow users to set up their own online storefront to both showcase and sell their designs. Currently, the most popular online 3D printing services include:

 

Local 3D Hubs. 3D Hubs is an online network and community that connects consumers and small businesses with local 3D printers and their services. 3D Hubs now has an international presence and allows those in need to 3D printing to track down a local 3D printer for jobs both big and small. The advantage of turning to a local printer is that it tends to be cheaper especially if the quantity needed is very small. Items can also be picked up that day.

Professional 3D Printing Shops. The fact that so many small businesses and entrepreneurs are embracing 3D printing technology has not been lost on some of the biggest brands catering to consumers and the small business community. Case in point, UPS, Staples, and Radio Shack have all made recent forays into 3D printing services.

So the bottom line is, even if you don’t have the money to invest in a 3D printer, there are plenty of ways you can still take advantage of this technology to help drive your business forward.

How to Use Public WiFi Spots Safety As a Business Traveler

Wifi

If you have to do a lot of traveling for business, then you probably appreciate all the opportunities to connect to public WiFi hotspots when you’re on the go. While the number of hotspots is growing in coffee shops, hotels, restaurants, airports, and even public areas like parks and buses, they also represent ripe opportunities for hackers to steal the sensitive information both on your mobile device and the websites you are accessing.

As a business traveler, you not only have to worry about your personal information, but you may also have sensitive business data, such as customer profiles as well as connection to a company intranet, that you need to protect. While it is best to stay away from accessing your credit card information, bank account information, or performing a financial transaction of any sort on unencrypted free wireless service, there still are some simple steps you can take to help make sure your data is as safe and secure as possible when using open public WiFi.

  • Install a reliable firewall on your device and make sure that the firewall is enabled before connecting to an open WiFi hotspot.
  • If you use a web-based email service, such as Gmail, Yahoo, or Outlook make sure your login, email composition, and email browsing all use a secure https connection.
  • Get a virtual private network (VPN), which is a service that encrypts all of your internet traffic making it undetectable to hackers.
  • Opt to use your cellular or mobile network connection instead for sensitive transactions. There are several ways that you can do this: you can use the mobile broadband connection on your mobile device; if you are using a laptop, you can tether your phone to your computer, and the phone can act as a modem; purchase a dedicated mobile modem; or get a mobile hotspot.

Again, in situations where you must use open WiFi without any protections then make it a point to refrain from conducting financial activities or using any platform where you need to login and keep those prying eyes away.