Expanding Your Hair Salon: Adding Spa Services
If you are looking for ways to expand your salon business, then you may want to consider adding spa services. From a full service day spa to simple “dry” treatments, offering spa services in your salon is an excellent opportunity to capitalize on this rapidly growing segment in the personal care industry.
The benefits of adding spa services
The biggest benefit of adding spa services to your salon is that it is an easy opportunity for growth. There is so much flexibility and variety in the spa services industry that it can accommodate virtually any budget or physical space.
In addition, you will not only open up your business to new markets, but you will also present a lot of convenience to your existing clientèle. If you offer a collection of hair, beauty, and spa services, then you provide a one-stop solution for all your customer’s beauty needs. This way, a client can schedule a number of services in one visit, rather than going to several different establishments.
Some Common Spa Services
The following is a list of popular spa services commonly offered at salons and day spas in four categories: nail services, make-up, hair removal, and skin and body care.
Nail services include:
- Manicures (both traditional and French manicures)
- Pedicures
- Nail wrapping
- Acrylic nail application
- Sculpted nail application
- Nail tipping
- Paraffin treatments
- Skin exfoliation
Makeup services include:
- Cosmetics application
- Color analysis
- Eyelash tinting
- Eyebrow tinting
- Ear piercing
- Hair-removal services include:
- Electrolysis
- Waxing
- Eyebrow arching
Skin and Body Care:
- Facials and body exfoliation (which may involve the use of salt glows, body polish, enzyme peels, and body masks like mud or paraffin)
- Massage (full body massage, facial, and hand or foot massage)
- Wraps and packs used to combat cellulite and reduce water retention
- Hydrotherapy treatments which include: whirlpool baths, Scotch hose (by which streams of water are directed on the client to improve circulation), and hot tub treatments.
- Body tanning, including self-tanners and tanning beds
Considerations Before Deciding which Services to Offer
- How much capital can you invest? One of the most important considerations with any kind of expansion is determining how much capital you can invest.
- Do you have access to outside sources of funding, such as a business loan? Do you, or can you, lease some of your equipment? You should also consider alternative forms of financing, such as business cash advances via invoice factoring.
- Do you have the option to expand your space? Before deciding which spa treatments to offer, you also have to be realistic with the amount of physical space you have available. Many “dry” services, for example, such as nail care, message, and make up application, require very little additional space and equipment. The “wet” services, on the other hand, will need a wet room. A “wet room” is a tiled room with special shower facilities for the hydrotherapies mentioned above, as well as any body treatments that must be rinsed off after application, such as body masks and exfoliation.
- What do your clients want? Get in touch with the needs of your customers. Speak to them, or have them fill out a survey. Find out what services are already offered at other salons or day spas in the area. You should also consider your customers’ economic background and the amount of free time they have.
Ultimately, with a little research, adding spa services to your existing salon provides an excellent opportunity to enhance your business and enter new markets.
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