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In response to recent trends in Internet usage among adults, a growing number of restaurants are trying to establish their presence on the Web. This has resulted in a versatile and evolving relationship between the restaurants and their customers that is slowly, but surely changing the restaurant and food services industry. Restaurant owners looking to maintain their niche or expand operations cannot overlook the importance of having a web-based marketing plan.

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In October 2007, the National Restaurant Association conducted a survey involving over 1,200 chefs in the American Culinary Federation. Participants in the survey were asked to rate 194 food items, beverages, cuisines and preparation methods. (more…)

The National Restaurant Association recently released its 2008 Restaurant Industry Forecast revealing several key trends within the restaurant industry. According to its findings, American consumers are seeking unique flavors, specialized foods, and convenience. The restaurant industry is expected to respond to consumer demand by offering more variety and ordering options. (more…)