How to Repurpose the Content on Your Business Blog

In an effort to attract new clients and build up their professional reputation, there are many small business owners who pour a tremendous amount of time, effort, and money into the content they have on their blogs. But, once they hit the publish button on a new piece and promote the content they worked so hard on (or paid a lot of money for), they move on to the next article, video, or graphic.

Simply forgetting about this older content in favor of new stuff, means they are throwing all that time, money, and energy down the drain. Moreover, if the content is evergreen (meaning, that is focused on a topic that is continually relevant to your targeted readers and viewers) and it struck a cord with customers, community members, and potential clients when it was first published, then it is an untapped resource for future lead generation and reputation management.

Put another way, if you are maintaining a blog for your business and you are not making an effort to re-use or repurpose some or all of its content, then you might as well spend your time and money elsewhere!

Repurposing Content is an Essential Part of Blogging in 2016 and Beyond

So what are savvy business bloggers doing differently? They aren’t just creating more and more content. Instead, they know how to reuse their current content in order to reach the greatest amount of potential customers and fans.

Think about it for a moment. How many people or business professionals in your target audience spend a significant amount of time on other platforms or sites online? If they are not getting to your blog, then it makes sense to go where they are in order to catch their attention. This is the goal. If your content consistently provides these people with real solutions to their problems or useful insights into the things they are interested in, then you would almost be doing them a dis-service by not reaching out to them in the places where they are.

While creating content on your blog is an important tool to start building a relationship with prospects, it shouldn’t end there. Next comes the repurposing of that content. Repurposing means repackaging one piece of content across various media channels. In each occasion, the content is added to, or sometimes a section or a topic is taken out and highlighted, expanded upon, or tackled from a different angle.

The goal is to get the most amount of exposure and value from the original piece by reaching the maximum amount of prospects and driving more traffic back to your own website.

The other side benefit to this is that all this content floating around the web will create a kind of organic link wheel to your website. This will help your site’s SEO, since the number and quality of links are still an important ranking factor for organic search. This means, repurposing content will also make it easier to rank for relevant keywords.

5 Simple Ways to Repurpose Content

Now that we are on the same page about why repurposing content is so important, here are five simple things you can do to a current article to extend its reach:

1. Create slides that offer a summarized version of your article

2. Turn your article into a PDF with embedded links and upload it on to document sharing sites

3. Take one aspect of the article and expand on it in a new post on sites, such as LinkedIn publishing, Medium, or Business 2 Community, and then where possible, link back to the original article on your site.

4. Find a interesting, quality image and attach it to the article. Then share this image with a summary of the post on platforms, such as Pinterest, Google+, and Facebook.

5. Create a short video that summarizes or builds upon one point brought up in the article.

Of course, these options are just suggestions. There are many, many ways to repurpose content, and you should use the strategies that work the best for you, your business, and your target audience. The bottom line is that you work so hard on creating on good content, that you want your content to also work for you. Repurposing is one of the best ways to do that.

6 Content Idea Generators for Your Business Blog

These days, if you are doing any kind of business online (whether you are processing sales or are just doing some marketing and outreach), chances are you will be involved in some form of content marketing. For many businesses, this means maintaining a business blog. But, having to constantly create content may be a challenge, especially if you need to do it several times a week.

writing-on-laptop-1197801-mIf you are in need of a little inspiration, you may want to check out the following 6 content idea generators. Each one of these tools can help spice up even the most mundane content plan. Of course, you shouldn’t just rely on content generators such as these to come up with the titles that will make your audience take notice. Knowing your audience and your industry well is the key to generating exceptional content.

But, if you feel a bit stuck lately, and you just can’t shake the writer’s block, then you can give the following tools a spin and see where they take you:

1. http://titletool.contentforest.com/ – Enter a keyword related to your business or that you want your blog to rank well for, and click “Generate Titles”. You’ll then get a list of existing high-ranking titles using that keyword.

2. http://www.hubspot.com/blog-topic-generator – This is a new tool by the inbound marketing platform, Hubspot. Fill in the three fields with nouns related to your business or on something that you’d like to write about, and get back several relevant blog post titles

3. http://www.contentideagenerator.com/ – Answer 18 simple questions about your products and services and get back hundreds of great ideas for blog posts, articles, tweets, white-papers and e-books.

4. http://tweakyourbiz.com/tools/title-generator/ – Enter a noun or a verb and receive a page of title ideas including lists, bests, and how to’s.

5. http://www.contentrow.com/tools/link-bait-title-generator – Enter your keyword and select one or more of four styles: Controversial, Fun, List, or Shocking. Then press “Submit” to see your title suggestions.

6. http://www.portent.com/tools/title-maker/ This tool definitely wins the award for being the most creative. You only get one title each time you click, but they are interesting and quirky and can easily lead to some colorful topic ideas.

Know of any good content title generators that didn’t make it on the list? Share them with us in the comments below.

The Traits of Successful Authority Business Bloggers

After Google started changing the search game a couple of years back, there’s been a lot of discussion about blogging “authority.” Now, plenty of people throw around the term indiscriminately. But what does being an authority within a given blogging niche look like? And, how do you get there with your business blog?

If you examine the most well-known A-list bloggers, you’ll find several traits and characteristics in common:

They communicate with authority. Just about any known authority blogger will agree that the biggest names out there are not necessarily the ones who know the most about their chosen niche. Part of what sets them apart from the rest is how they give over the knowledge and observations that they do have. Now, there is a paper-thin fine line between talking with authority and sounding like a know-it-all. To find that balance just keep this in mind: someone who is truly an authority in a particular subject won’t try so hard to get others to acknowledge it, and he or she will be open to further knowledge and understanding. Having a question, needing help, or even making a mistake won’t seem threatening.

They are connected to other authority bloggers. The top bloggers in any given niche know each other, work with each other, and promote each other’s work- even if they seem to have competing websites. Unless you are working in a hyper small niche, there is enough of an Internet traffic pie that you don’t have to worry about another site stealing your traffic. On the contrary, there is definitely strength in numbers, and you’ll frequently see top bloggers mentioning, promoting, working with, and in general supporting other top bloggers.

They have large follower numbers across channels. Take a look at the online social profiles of successful bloggers and you’ll no doubt see that they have an active presence on several different platforms and mediums and a pretty significant following in each. Now, obviously, what constitutes as “large” will really depend on your niche, so take that into consideration. Also, I suspect that many top bloggers hand over some of their social media maintenance to their hired staff or virtual assistants.

They have Klout. Put simply, it’s not just that people share your content, it’s also that those who share your content are influential in their own respects and have large followings themselves.

Their content is about relevant and timely issues. Top bloggers know their audience really well. They know what topics to discuss and how to discuss them. They also excel at content curation, using services such as Paper.li and Scoop.it.

They know where to promote their content, products, or services to get the biggest impact. The minute a successful authority blogger has a new product, service, or announcement to promote, he or she just sends out a few emails and instantly has recommendations and several links back to his or her site. This last trait is really a build up from all the points above, and it allows the blogger to instantly get targeted, quality traffic to his or her site.

In short, being an authority business blogger involves having the right mindset, realizing the importance of networking with other bloggers and being in touch with the needs and wants of your target audience. Understand this, and you’ll rise up in the ranks of blogging authority in no time flat.