Why Turning Green Will Put More Green in Your Pocket

By Rachel Walker on May 21, 2008 in Business |


My colleague, Gary Barzel, recently posted the “Definitive Guide to Turning Your Business Green”. Although it would be nice if we were all inspired to “go green” for the pure motivation of saving the environment - many of us are more motivated by the other type of green: MONEY. I’d like to expand on a few points Gary brought up, with the goal of showing that often times the two types of green are synonymous. What do I mean? Well, many of the tips Gary gave can actually save your business money.
Gary’s content is blue, my notes are green.

Many of Gary’s suggestions require some sort of initial investment. Check with your accountant to see which of these you can get special tax benefits for instituting in your business.

Operating in the Green

1. Reduce waste:

2. Conserve resources:

All the tips Gary gave in this section all will save you money on your energy bill each month. Each tip might save a little, but added together it makes a good sized chunk

The only exception was this one:

3. Dispose of waste responsibly.

Establish a recycling program in your business. Set up bins to collect scrap paper for reuse. Recycle aluminum cans, glass, Don’t forget to collect the deposits on these. cardboard, office paper and newsprint. Make sure to also dispose of your old equipment responsibly. You could bring these items to an E-Waste facility or take advantage of manufacturer take-back programs. You can also donate old equipment to Goodwill and get a tax deduction.

Don’t forget to exploit your “Greenness” for full marketing benefit. You can have an “Environmental Awareness Statement” or an “Environmentally Friendly” notice in the corner of company literterature. This will help others feel good about frequenting your business, and is great PR.

Get the best of both worlds: Get Some Green by Going Green





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